Struggling with cold emails not being responded? I know the feeling! If you ever had to work on sales or lead generation, you know what I am talking about. So today, I would like to share with you some lessons I have learned while working on my own start-up.
Because of the way my partner and I decided to approach the creation of our start-up, we needed to contact a great amount of people in a very short time. We sent thousands of cold emails, and even though hundreds of those emails have been answered, a lot of them got ignored (especially at the beginning!) leaving us wondering what to do next. This led us to learn a lot about best practices and tools for cold emailing.
What we wanted to know was easy: How should we approach busy business owners and ask them for their time? How could we get our emails read and responded?